international | Marketing Manager, Cross-Brand Engagement - Loyalty & Payments in San Francisco, CA

Marketing Manager, Cross-Brand Engagement - Loyalty & Payments

  • Gap
  • $164,410.00 - 164,410.00 / Year *
  • 99 Ringold St
  • San Francisco, CA 94103
  • Full-Time
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**About the role**



The Cross-Brand Marketing team oversees and manages multi-brand marketing initiatives, leveraging and maximizing the competitive advantage of Gap Inc's family of brands. The team includes a centralized creative team, as a shared resource, to help L&P create a consistent look and feel for the loyalty program. This team will specifically focus on identifying and executing on opportunities to engage customers across Gap Inc brands through cross-brand marketing opportunities. The first priority for these team will be developing and executing the launch of Bright Rewards, Gap Inc's new loyalty program.



**What you'll do**



+ Oversees development of cross-brand growth marketing campaigns from proof of concept to execution, partnering with the L&P Brand Loyalty Marketing teams to ensure campaigns objectives align with individual brand objectives

+ Coordinate and executes omni-channel, cross-brand test plan (inclusive of paid media, messaging strategy, in-store experience) for Pilot markets to ensure marketing plan for all-brand launch in September is based off strategic learnings

+ Develops and executes Bright Rewards messaging and placement tests for cross-brand digital vehicles (site, email)

+ Works with Director to develop marketing-based program benefit testing (gift with purchase, experiential, best customer gifts)

+ Execute and report out on marketing-based program benefit testing

+ Identifies and drives opportunities for scalable, cross-brand collaboration, building on learnings and best practices from customer insights and brand campaign tests

+ Represents loyalty in meetings and cross-functional alignments, partnering with L&P Brand teams to ensure cohesive strategy and execution for loyalty integration across channels

+ Ensures alignment of enterprise budgets and support analysis on appropriate brand, channel or campaign spend

+ Analyzes and interprets cross-brand performance to inform hindsight, in-season traction and strategy in partnership with Business Analysis team:



+ Conducts weekly, quarterly and annual reporting, tracking campaign program performance and progress by brand, channel, and spend to optimize and increase response

+ Visualizes data and builds stories to report campaign and program results, partnering with appropriate L&P team members to report and communicate results to stakeholders and cross-functional partners



+ Innovates on offer strategies and creates a project plan/structure for test initiatives by reviewing ROI, target audiences, communication vehicles, and appropriate timing in partnership with L&P Finance and Business Analysis teams

+ Manages multiple marketing partner relationships throughout the organization, including with central email and digital teams, to help drive execution on marketing campaigns

+ Helps consolidate, streamline and standardize processes across the enterprise to maximize team effectiveness

+ Manages budgeting, open and close POs, forecasting and actualizing costs



**Who you are**



+ 5+ years of relevant work experience in marketing, advertising, loyalty, ecommerce or related field, focused on driving the development, execution, and analysis of omni-channel marketing programs

+ Strong written and verbal communication skills with the ability to glean insights from data and develop a story

+ Experience using logic and methods to solve difficult problems and derive effective solutions

+ Ability to organize and manage multiple detail-oriented projects and to meet deadlines

+ Proven skill in leading and working across multiple and distinct functional organizations (e.g., IT, International, Brands, Creative, etc.) in support of specific business priorities

+ Strategic thinker with the ability to leverage large data sets to make data-driven decisions; experience with Excel is a plus

+ Proficient in Word, PowerPoint, and Google Docs

+ Past credit card, retail, or agency experience preferred but not required

+ Bachelor's Degree; MBA a plus


* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.